ABOUT
Life Design
I believe that life isn’t something you simply go through—it’s something you design. You don’t have to settle for ‘good enough’ when you can create a life that feels deeply fulfilling, purposeful, and aligned with who you truly are.
A few years ago, I had a realization that changed everything: I wasn’t living a life I loved—or even liked.
Every day, I woke up exhausted, dreading the workday ahead. I was constantly stressed, stuck in a job I didn’t love, and numbing myself just to get through the week. I had no hobbies, no joy—just an overwhelming sense that something was missing.
That moment changed everything.
I chose to walk away from the job, the stress, and the misalignment to chart my own path. But it wasn’t just about leaving—it was about rewiring my mindset and intentionally designing a life I adored.
I started as a health and wellness coach, helping women feel their best from the inside out. But I quickly realized something deeper—wellness isn’t just about health.
The women I worked with weren’t just struggling with their bodies; they were stuck in jobs they didn’t love, relationships that drained them, and routines that kept them small.
I saw so many women feeling stuck—not just in their health, but in their careers, relationships, and daily routines. That’s when I expanded into life coaching, because I knew that breaking free wasn’t just about one area—it was about transforming everything.
I’ve been through many careers—cosmetology, PR, marketing, hospitality—trying to find the right fit. But the truth? Many of those paths weren’t intentional. I was making moves that looked great on paper, but they didn’t feel great in real life. That’s when I realized: if you don’t design your life with intention, it designs you.
Now, I help women break out of the mundane and create a life they truly love. And here’s the best part—it doesn’t require starting over. It requires working on yourself, your mindset, and making intentional choices that lead to a life that feels amazing every single day.
My Philosophy
True transformation doesn’t come from doing more. It comes from doing what actually matters.
Success isn’t just about working harder; it’s about working smarter, thinking clearer, and aligning your actions with your vision.
Through intentional strategies, mindset shifts, and sustainable habits, I help you step into your best self—fully empowered, fully confident, fully YOU.
Who I Help
✔ Women who crave more clarity, purpose, and balance in their lives
✔ High-achievers who are tired of burnout and want a smarter approach
✔ Women who know they’re meant for more—but need the right mindset, habits, and strategy to get there
If that sounds like you, we’re about to create some serious shifts together.
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the founder
Zoë Alexandra
Life Designer, Wellness Coach, and Transformation Expert who helps ambitious women stop settling for ‘good enough’ and start designing a life that actually excites them
Through intentional habits, mindset shifts, and aligned action, she guides women to step into their power and redefine success on their terms.
LOVES: Intentional habits, good skincare, Champagne, Pilates, My Yorkie Mila
AT A GLANCE
YOU SHOULD PROBABLY KNOW
Obsessed with good coffee and great conversations.
Will always choose a Chic hotel lounge over a crowded club.
Believes in morning routines, but also in slow, cozy mornings.
You’ll find me either curating my next wellness ritual or helping women design their dream lives.
All about
Intentional living that feels expansive, deep conversations that light you up, wellness elevated beyond trends, cozy rituals that nourish your soul, and designing a life filled with purpose, freedom, and ease.
NOT ABOUT
Hustle culture disguised as “self-improvement”, Settling for less than what sets your soul on fire. Productivity without purpose. Living life on autopilot instead of designing it with intention.
agree? we're probably a great fit.
DOWNLOAD
7-day Clarity Jumpstart
If you're feeling stuck or unsure of your next step, clarity is closer than you think. The 7-Day Clarity Jumpstart will help you reset, refocus, and take back control—so you can move forward with confidence and ease.
Inside, you’ll:
✔ Gain clarity on what truly matters to you
✔ Create an action plan to move forward with confidence
✔ Learn powerful mindset shifts to break free from feeling stuck
Your clarity breakthrough starts here—get instant access now.
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